Privacy Policy

1. Introduction

This Privacy Policy describes how EzGo Hair ("EzGo Hair", "we", "us" or "our") collects, uses, and shares information about you when you visit our website, interact with our content, make a purchase through third‑party marketplaces, or communicate with us by email or other channels.

We are committed to handling your personal information in a lawful, fair, and transparent manner and in accordance with applicable data protection laws, including (where applicable) the EU General Data Protection Regulation ("GDPR") and similar regulations in other jurisdictions.

This Policy applies to information we collect through:

• Our website and any related landing pages or microsites;
• Email communications and contact forms you submit to us; and
• Our presence on third‑party platforms, to the extent we act as the data controller of your information.

It does not apply to data processing carried out solely by third‑party platforms such as eBay or social media networks in their role as independent controllers. Their own privacy policies will apply to your use of those services.

2. Information We Collect

We collect both personal and non‑personal information when you use our website or interact with us. The types of information we may collect include:

2.1 Information you provide to us directly

We may collect information that you voluntarily provide, such as:

• Contact details, including your name and email address when you contact us or subscribe to updates;
• Support and inquiry details, including the content of messages you send via our contact form or email (e.g., questions about ingredients, color selection, or application);
• Preferences and any other information you choose to provide in relation to your hair type, product interests, or feedback.

2.2 Information collected automatically

When you visit our website, we may automatically collect certain technical and usage information, such as:

• IP address and approximate location (country or region);
• Browser type, device information, and operating system;
• Pages you visit, time and date of your visit, and time spent on each page;
• Referring URLs and actions taken on our website (such as clicking on outbound links).

This information is typically collected using cookies and similar technologies. For more details, see the "Cookies and Similar Technologies" section below.

2.3 Information from third‑party platforms

If you visit our product listings or make a purchase through third‑party marketplaces (such as eBay), those platforms may share limited information with us, depending on their systems and your privacy settings. This may include non‑identifying aggregated data (e.g., number of clicks or purchases) or, in some cases, order‑related information necessary for customer support and fulfillment.

Any additional information collected by third‑party platforms is governed by their respective privacy policies and not this Policy.

3. How We Use Your Information

We use the information we collect for the following purposes, and only to the extent permitted by applicable law:

• To provide and maintain our services – including operating our website, responding to your inquiries, and providing customer support related to our products.
• To communicate with you – such as replying to questions you send us by email or through our contact form, or sending you important service‑related notices.
• To improve our website and products – by analyzing aggregated usage data to understand how visitors interact with our content and to enhance usability, performance, and product offerings.
• To protect our rights and comply with legal obligations – including preventing misuse of our website, addressing disputes, and responding to lawful requests from authorities where required.

Where required by law, we rely on the following legal bases for processing your personal information:

• Consent – when you voluntarily provide information to us or agree to the use of cookies for analytics;
• Legitimate interests – such as improving our website, ensuring security, and providing customer support in a way that does not override your fundamental rights and freedoms; and
• Legal obligations – when we are required to retain or disclose information pursuant to applicable law.

4. Cookies and Similar Technologies

Cookies are small text files that are placed on your device when you visit a website. They help websites function properly and provide information to site owners. We may use cookies and similar technologies to:

• Enable basic functionality of the website and ensure security;
• Remember your preferences or certain settings (where applicable);
• Collect aggregated, anonymized statistics about website traffic and usage patterns.

4.1 Types of cookies we may use

• Strictly necessary cookies – essential for the operation of the website and enabling core features. These cannot usually be disabled without affecting site performance.
• Performance and analytics cookies – help us understand how visitors use our website, which pages are visited, and how users navigate through our content. The information collected is typically aggregated and does not personally identify you.

4.2 Managing your cookie preferences

Most web browsers allow you to manage cookie settings, including blocking or deleting cookies. Please refer to your browser's help documentation to learn how to adjust your preferences. If you choose to disable cookies, some parts of our website may not function properly.

5. Sharing and Disclosure of Information

We do not sell your personal information. We may share your information only in the following limited circumstances:

• Service providers – with trusted third‑party vendors who assist us in operating our website, sending communications, or analyzing aggregate usage data, and who process your information only on our instructions and under appropriate confidentiality obligations.
• Legal requirements – when we believe in good faith that disclosure is necessary to comply with a legal obligation, respond to lawful requests from public authorities, or protect our rights, property, or safety, or that of others.
• Business transfers – in the context of a merger, acquisition, restructuring, or similar corporate transaction, where permitted by law and subject to appropriate safeguards.

We may also share aggregated or de‑identified information that cannot reasonably be used to identify you, for purposes such as analyzing usage trends or improving our services.

6. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law (for example, for legal, accounting, or reporting obligations).

When we no longer need your personal information, we will delete it or anonymize it so that it can no longer be associated with you.

7. Your Rights and Choices

Depending on your location and applicable law, you may have certain rights regarding your personal information, including:

• The right to access the personal information we hold about you;
• The right to request correction of inaccurate or incomplete information;
• The right to request deletion of your personal information, subject to legal obligations;
• The right to object to or restrict certain types of processing;
• The right to withdraw consent where processing is based on your consent; and
• The right to lodge a complaint with a data protection authority.

To exercise any of these rights, please contact us using the details provided in the "Contact Us" section below. We may need to verify your identity before responding to your request.

8. Data Security

We take reasonable technical and organizational measures to protect your personal information against unauthorized access, loss, misuse, or alteration. However, no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.

You are responsible for taking reasonable steps to protect your own information when using online services, such as using secure networks and keeping your devices and software up to date.

9. International Data Transfers

Our website may be accessed from locations around the world. If you access our website from outside the country in which our servers are located, your information may be transferred across international borders. Where required by law, we implement appropriate safeguards to ensure that such transfers comply with applicable data protection requirements.

10. Third‑Party Links

Our website may contain links to third‑party websites, services, or platforms (such as eBay or social media sites). We are not responsible for the privacy practices or content of those third parties. We encourage you to review the privacy policies of any third‑party sites you visit or services you use.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we make material changes, we will indicate the date of the last update at the top or bottom of this Policy and, where required, provide additional notice.

Your continued use of our website after any changes become effective will constitute your acceptance of the revised Policy.